My process is a common sense approach which has developed over the years and will probably be tweaked tomorrow. I start at the foundation: content. Like a house, the foundation is the most important part to any project if one hopes to achieve sustainability and growth. It's at this stage that we form the basis for search engine optimization, wire framing, layout, content structure, and user experience. To keep with the house analogy, would you put the brick on a house that only has naked studs? Well, you shouldn't! I start from the ground up, thinking mobile / responsive, typically utilizing Bootstrap; Building out each piece with (hopefully) constant feedback from my clients so we end up with a product that is useful, semantic, performs at / or above industry standards, and flows through to achieve the specific CTA's. This is just 1/4th of what needs to go into a site or campaign that will yield the expected results, just as throwing some concrete on the ground with pipes, slapping up some studs, and bricking it in doesn't make a home. It takes a lot of attention, focus to detail, & ongoing maintenance to build a livable dwelling, and the same extends to a successful business / website / campaign.